:root {
  --bg: #fbfaf7;
  --bg-alt: #f2efe8;
  --ink: #15140f;
  --muted: #5d5a52;
  --line: #e3ded3;
  --accent: #1f6b45;
  --accent-ink: #ffffff;
  --hl: #ffe680;
  --bad: #b3261e;
  --card: #ffffff;
  --radius: 14px;
  --col: 720px;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font: 18px/1.65 Inter, system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; height: auto; display: block; }
a { color: var(--accent); }
.wrap { max-width: var(--col); margin: 0 auto; padding: 0 16px; }
.wide { max-width: 1000px; margin: 0 auto; padding: 0 16px; }
section { padding: 64px 0; }
section.alt { background: var(--bg-alt); }
h1, h2, h3 { font-family: Fraunces, Georgia, serif; line-height: 1.15; letter-spacing: -0.01em; margin: 0 0 .5em; }
h1 { font-size: clamp(2rem, 5.5vw, 3.2rem); font-weight: 800; }
h2 { font-size: clamp(1.6rem, 4vw, 2.3rem); font-weight: 800; }
h3 { font-size: 1.25rem; font-weight: 600; }
p { margin: 0 0 1em; }
mark { background: linear-gradient(transparent 55%, var(--hl) 55%); color: inherit; padding: 0 2px; }
.eyebrow { font: 600 13px/1 Inter, sans-serif; letter-spacing: .12em; text-transform: uppercase; color: var(--accent); margin-bottom: 14px; }
.muted { color: var(--muted); }
.center { text-align: center; }

/* top bar */
.bar { border-bottom: 1px solid var(--line); background: var(--bg); }
.bar .wide { display: flex; justify-content: space-between; align-items: center; height: 60px; }
.logo { font: 800 20px/1 Fraunces, serif; letter-spacing: -0.02em; color: var(--ink); text-decoration: none; }
.logo span { color: var(--accent); }
.bar a.small-cta { font-size: 15px; font-weight: 600; text-decoration: none; }

/* hero */
.hero { padding: 48px 0 56px; text-align: center; }
.hero .sub { font-size: 1.15rem; color: var(--muted); max-width: 620px; margin: 0 auto 28px; }

/* video (YouTube facade: loads the player only on click) */
.video {
  position: relative; aspect-ratio: 16 / 9; width: 100%;
  background: #111 center / cover no-repeat; border-radius: var(--radius);
  overflow: hidden; cursor: pointer; box-shadow: 0 20px 50px -20px rgba(0,0,0,.35);
}
.video iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.video .play {
  position: absolute; inset: 0; display: grid; place-items: center;
  background: linear-gradient(transparent, rgba(0,0,0,.35));
}
.video .play span {
  width: 76px; height: 76px; border-radius: 50%; background: var(--accent);
  display: grid; place-items: center; box-shadow: 0 8px 30px rgba(0,0,0,.35); transition: transform .15s;
}
.video:hover .play span { transform: scale(1.06); }
.video .play svg { width: 30px; height: 30px; margin-left: 5px; fill: #fff; }
.video.pending { cursor: default; display: grid; place-items: center; color: #bbb; font-size: 15px; }
.video.pending .play { display: none; }

/* buttons */
.btn {
  display: inline-block; background: var(--accent); color: var(--accent-ink);
  font: 700 18px/1.2 Inter, sans-serif; text-decoration: none;
  padding: 18px 30px; border-radius: 999px; margin-top: 28px;
  box-shadow: 0 10px 24px -10px var(--accent); transition: transform .15s, filter .15s;
}
.btn:hover { transform: translateY(-1px); filter: brightness(1.08); }
.btn-note { font-size: 14px; color: var(--muted); margin-top: 10px; }

/* stats */
.stats { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 14px; margin: 36px 0 0; }
.stat { background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); padding: 20px; text-align: left; }
.stat b { display: block; font: 800 2rem/1.1 Fraunces, serif; color: var(--accent); }
.stat span { font-size: 14px; color: var(--muted); }

/* old vs new */
.vs { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; margin-top: 28px; }
.vs > div { background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); padding: 22px; }
.vs h3 { font-size: 1.1rem; }
.vs ul { list-style: none; padding: 0; margin: 0; }
.vs li { padding: 10px 0 10px 30px; border-top: 1px solid var(--line); position: relative; font-size: 16px; }
.vs li:first-child { border-top: 0; }
.vs li::before { position: absolute; left: 0; top: 9px; font-weight: 700; }
.vs .old li::before { content: "✕"; color: var(--bad); }
.vs .new { border-color: var(--accent); }
.vs .new li::before { content: "✓"; color: var(--accent); }

/* steps */
.steps { counter-reset: s; margin-top: 28px; }
.step { position: relative; padding: 0 0 30px 64px; }
.step::before {
  counter-increment: s; content: counter(s);
  position: absolute; left: 0; top: 0; width: 44px; height: 44px; border-radius: 50%;
  background: var(--accent); color: #fff; display: grid; place-items: center;
  font: 800 18px/1 Fraunces, serif;
}
.step::after { content: ""; position: absolute; left: 21px; top: 50px; bottom: 6px; width: 2px; background: var(--line); }
.step:last-child::after { display: none; }
.step h3 { margin-top: 8px; }

/* kill rule */
.rule {
  background: var(--ink); color: #f5f3ee; border-radius: var(--radius); padding: 28px;
  margin: 8px 0 30px 64px;
}
.rule .eyebrow { color: var(--hl); }
.rule code { font: 600 15px/1.5 ui-monospace, SFMono-Regular, Menlo, monospace; color: var(--hl); }
.rule ol { margin: 10px 0 0; padding-left: 20px; }
.rule li { margin-bottom: 8px; }

/* research grid */
.grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; margin-top: 24px;
}
.grid div { background: var(--card); border: 1px solid var(--line); border-radius: 10px; padding: 14px; font-size: 15px; }
.grid b { display: block; font-size: 13px; letter-spacing: .06em; text-transform: uppercase; color: var(--accent); margin-bottom: 4px; }

/* proof */
figure { margin: 28px 0; }
figure img { border-radius: var(--radius); border: 1px solid var(--line); background: #fff; }
figcaption { font-size: 14px; color: var(--muted); margin-top: 10px; }
blockquote {
  margin: 24px 0 0; padding: 22px 24px; background: var(--card); border-left: 4px solid var(--accent);
  border-radius: 0 var(--radius) var(--radius) 0; font-size: 1.1rem;
}
blockquote footer { font-size: 15px; color: var(--muted); margin-top: 10px; font-style: normal; }

/* fit */
.fit { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; margin-top: 24px; }
.fit > div { background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); padding: 22px; font-size: 16px; }
.fit ul { margin: 0; padding-left: 20px; }
.fit li { margin-bottom: 8px; }

/* faq */
details { border-bottom: 1px solid var(--line); padding: 18px 0; }
summary { cursor: pointer; font-weight: 600; list-style: none; position: relative; padding-right: 30px; }
summary::-webkit-details-marker { display: none; }
summary::after { content: "+"; position: absolute; right: 0; top: -2px; font-size: 24px; color: var(--accent); }
details[open] summary::after { content: "–"; }
details p { margin: 12px 0 0; color: var(--muted); font-size: 16px; }

.final { background: var(--ink); color: #f5f3ee; text-align: center; }
.final .muted, .final .btn-note { color: #b9b5aa; }
.ps { text-align: left; margin-top: 44px; font-size: 16px; color: #d7d3c9; }
footer.site { padding: 28px 0; text-align: center; font-size: 14px; color: var(--muted); }

@media (max-width: 680px) {
  body { font-size: 17px; }
  section { padding: 48px 0; }
  .vs, .fit { grid-template-columns: 1fr; }
  .grid { grid-template-columns: 1fr 1fr; }
  .rule { margin-left: 0; }
  .step { padding-left: 56px; }
  .btn { width: 100%; text-align: center; }
}

/* nav */
.bar nav { display: flex; gap: 22px; align-items: center; }
.bar nav a { font-size: 15px; font-weight: 600; text-decoration: none; color: var(--ink); }
.bar nav a.small-cta { color: var(--accent); }
.bar nav a[aria-current] { color: var(--accent); }

/* self-hosted testimonial video */
video.testimonial {
  width: 100%; aspect-ratio: 16 / 9; display: block; background: #111;
  border-radius: var(--radius); box-shadow: 0 20px 50px -20px rgba(0,0,0,.35);
}

/* team / CEO */
.team { display: grid; grid-template-columns: 220px 1fr; gap: 32px; align-items: start; margin-top: 8px; }
.team img { border-radius: var(--radius); border: 1px solid var(--line); aspect-ratio: 4 / 5; object-fit: cover; width: 100%; }
.team .role { font-size: 14px; color: var(--muted); margin: -4px 0 14px; }
.team .links { font-size: 15px; }
.logos { display: flex; flex-wrap: wrap; gap: 8px; margin: 14px 0 0; padding: 0; list-style: none; }
.logos li { background: var(--card); border: 1px solid var(--line); border-radius: 999px; padding: 6px 14px; font-size: 14px; font-weight: 600; }

/* offer cards (agencies page) */
.offers { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin-top: 28px; }
.offer { background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); padding: 26px; display: flex; flex-direction: column; }
.offer.featured { border: 2px solid var(--accent); }
.offer .tag { font: 700 12px/1 Inter, sans-serif; letter-spacing: .1em; text-transform: uppercase; color: var(--accent); margin-bottom: 10px; }
.offer h3 { font-size: 1.45rem; }
.offer .for { color: var(--muted); font-size: 16px; }
.offer ul { list-style: none; padding: 0; margin: 6px 0 18px; }
.offer li { padding: 8px 0 8px 28px; border-top: 1px solid var(--line); position: relative; font-size: 16px; }
.offer li::before { content: "✓"; position: absolute; left: 0; top: 7px; color: var(--accent); font-weight: 700; }
.offer .price { margin-top: auto; font-size: 15px; color: var(--muted); }
.offer .btn { margin-top: auto; text-align: center; }
.offer ul { margin-bottom: 22px; }

@media (max-width: 680px) {
  .bar nav { gap: 14px; }
  .bar nav .hide-sm { display: none; }
  .team { grid-template-columns: 1fr; }
  .team img { max-width: 220px; }
  .offers { grid-template-columns: 1fr; }
}

/* testimonial: big play button over the poster until clicked */
.vbox { position: relative; }
.vbox .vplay {
  position: absolute; inset: 0; border: 0; padding: 0; cursor: pointer; border-radius: var(--radius);
  background: rgba(0,0,0,.15);
  display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 14px; color: #fff;
}
.vbox .vplay span.circle {
  width: 84px; height: 84px; border-radius: 50%; background: var(--accent);
  display: grid; place-items: center; box-shadow: 0 8px 30px rgba(0,0,0,.4); transition: transform .15s;
}
.vbox .vplay:hover span.circle { transform: scale(1.07); }
.vbox .vplay svg { width: 34px; height: 34px; margin-left: 6px; fill: #fff; }
.vbox .vplay .vlabel {
  background: rgba(0,0,0,.65); padding: 8px 16px; border-radius: 999px;
  font: 600 15px/1.3 Inter, sans-serif;
}
@media (max-width: 680px) {
  .vbox .vplay span.circle { width: 58px; height: 58px; }
  .vbox .vplay svg { width: 24px; height: 24px; margin-left: 4px; }
  .vbox .vplay .vlabel { font-size: 13px; padding: 6px 12px; }
}

/* designed poster: text on the left, so the play button sits under the text, not on the face */
.vbox.left .vplay {
  flex-direction: row; justify-content: flex-start; align-items: flex-end;
  padding: 0 0 9% 6.2%; gap: 12px; background: none;
}
@media (max-width: 680px) {
  .vbox.left .vplay { padding: 0 0 3.5% 6.2%; gap: 8px; }
  .vbox.left .vplay span.circle { width: 42px; height: 42px; }
  .vbox.left .vplay svg { width: 18px; height: 18px; margin-left: 3px; }
  .vbox.left .vplay .vlabel { font-size: 12px; padding: 5px 10px; }
}

/* wide figure: breaks out of the 720px text column, up to 1000px */
.wide-fig { width: min(1000px, calc(100vw - 32px)); margin-left: 50%; transform: translateX(-50%); }
.step:has(+ .rule) { padding-bottom: 10px; }
.step:has(+ .rule)::after { display: none; }

/* stat + real Ads Manager screenshot rows */
.proofrows { margin-top: 24px; display: grid; gap: 14px; }
.prow {
  display: grid; grid-template-columns: 230px 1fr; gap: 24px; align-items: center;
  background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); padding: 16px 20px;
}
.prow .pstat b { display: block; font: 800 2rem/1.1 Fraunces, serif; color: var(--accent); }
.prow .pstat span { font-size: 15px; color: var(--muted); }
.prow img { border-radius: 8px; border: 1px solid var(--line); }
.proofnote { font-size: 14px; color: var(--muted); margin-top: 10px; }
@media (max-width: 680px) {
  .prow { grid-template-columns: 1fr; gap: 12px; padding: 16px; }
}

/* headline above a proof chart */
.figtitle { font: 800 clamp(1.35rem, 3.2vw, 1.9rem)/1.2 Fraunces, Georgia, serif; margin: 0 0 6px; text-align: left; }
.figtitle mark { padding: 0 4px; }
.figsub { font-size: 15px; color: var(--muted); margin: 0 0 14px; text-align: left; }

/* promise list under CTAs */
.promises { list-style: none; padding: 0; margin: 22px auto 0; max-width: 520px; text-align: left; display: grid; gap: 8px; }
.promises li { position: relative; padding-left: 30px; font-size: 16px; font-weight: 500; }
.promises li::before { content: "✓"; position: absolute; left: 0; top: 0; color: var(--accent); font-weight: 800; }
.promises .fine { display: block; font-size: 13px; font-weight: 400; color: var(--muted); }
.final .promises li::before { color: #6fd39b; }
.final .promises .fine { color: #b9b5aa; }

/* promises inside offer cards */
.offer .promises { margin: 0 0 22px; max-width: none; background: var(--bg-alt); border-radius: 10px; padding: 14px 16px; gap: 6px; }
.offer .promises li { font-size: 15px; font-weight: 600; padding-left: 26px; border: 0; }
.offer .promises li { padding-top: 0; padding-bottom: 0; line-height: 1.45; }
.offer .promises li::before { content: "★"; color: var(--accent); top: 1px; }

/* message buttons (WhatsApp / Telegram) */
.msg-row { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px; margin-top: 14px; }
.msg {
  display: inline-flex; align-items: center; gap: 9px; text-decoration: none;
  font: 700 16px/1 Inter, sans-serif; padding: 13px 20px; border-radius: 999px; color: #fff;
  transition: transform .15s, filter .15s;
}
.msg:hover { transform: translateY(-1px); filter: brightness(1.06); }
.msg svg { width: 20px; height: 20px; fill: currentColor; flex: none; }
.msg.wa { background: #25D366; color: #0b3d20; }
.msg.tg { background: #229ED9; }
.msg-note { font-size: 14px; color: var(--muted); margin: 10px 0 0; text-align: center; }
.final .msg-note { color: #b9b5aa; }

/* QR codes: only useful on a computer (phone users are already here) */
.qr-block { margin-top: 34px; }
.qr-block p { font-size: 15px; margin: 0 0 14px; }
.qrs { display: flex; justify-content: center; gap: 22px; }
.qrs figure { margin: 0; background: #fff; border-radius: 14px; padding: 12px 12px 8px; }
.qrs img { width: 150px; height: 150px; border: 0; border-radius: 0; }
.qrs figcaption { color: var(--ink); font-weight: 700; font-size: 14px; margin-top: 4px; text-align: center; }

/* floating WhatsApp button (phones only) */
.wa-float {
  position: fixed; right: 16px; bottom: 16px; z-index: 50; width: 56px; height: 56px; border-radius: 50%;
  background: #25D366; display: none; place-items: center; box-shadow: 0 8px 24px rgba(0,0,0,.25);
}
.wa-float svg { width: 30px; height: 30px; fill: #fff; }

@media (max-width: 680px) {
  .msg { width: 100%; justify-content: center; }
  .qr-block { display: none; }
  .wa-float { display: grid; }
}

/* breathing room around message buttons */
.msg-row { margin-top: 26px; gap: 14px; }
.msg { padding: 15px 24px; }
.msg-note { margin-top: 14px; }
.msg-note + .promises, .msg-row + .msg-note + .promises { margin-top: 30px; }

/* QR switcher: one code at a time (also on phones, for showing in person) */
.qr-block { margin-top: 40px; text-align: center; }
.qr-tabs { display: inline-flex; background: rgba(255,255,255,.12); border-radius: 999px; padding: 4px; gap: 4px; margin-bottom: 16px; }
.qr-tab { border: 0; background: transparent; color: inherit; font: 700 15px/1 Inter, sans-serif; padding: 10px 18px; border-radius: 999px; cursor: pointer; }
.qr-tab.active { background: #fff; color: var(--ink); }
.qr-one { margin: 0 auto; background: #fff; border-radius: 16px; padding: 14px 14px 10px; width: max-content; }
.qr-one[hidden] { display: none; }
.qr-one img { width: 220px; height: 220px; border: 0; border-radius: 0; }
.qr-one figcaption { color: var(--ink); font-weight: 700; font-size: 15px; margin-top: 6px; text-align: center; }
@media (max-width: 680px) {
  .qr-block { display: block; }
  .qr-one img { width: 240px; height: 240px; }
}
.msg-row { margin-top: 36px; }